

SLAYER
HOT SAUCE
BRANDING + PACKAGING + MOTION + DIGITAL
Branding, packaging, motion graphics, and launch campaign creative for the officially licensed Slayer Hot Sauce product line.
YEAR
2026
ROLE
Creative Director
CLIENT
Slayer / Coney Island Saucery
DELIVERABLES
BRANDING, PACKAGING, MOTION, DIGITAL CAMPAIGN, SOCIAL
OVERVIEW
VISUALS
MOTION
RESULTS
OVERVIEW
BRINGING AN ICON
TO THE TABLE.
Bringing Slayer's iconic visual identity into the world of consumer products required far more than applying a logo to a bottle. The project combined creative direction, packaging design, motion graphics, audio design, and launch campaign development to create a product experience that felt authentically Slayer.
Custom print techniques including raised UV, metallic foil stamping, PMS color matching, and variable-data bottle numbering transformed the sauces into collector-focused releases, while motion content, sound design, and social assets extended the experience across digital channels. Working alongside licensing partners, printers, and production vendors, the project spanned concept development through final launch execution.
VISUALS




SPECIALTY LABEL FINISHES


MOTION
LAUNCH CAMPAIGN
Motion graphics and product-focused campaign content developed for digital advertising, email, and social rollout.
SOCIAL MEDIA SPOT
Short-form promotional content created to build engagement, awareness, and product demand.
RESULTS
OFFICIALLY LICENSED PRODUCT LAUNCH
PREMIUM COLLECTOR PACKAGING
MULTI-CHANNEL CAMPAIGN SYSTEM
SOLD-OUT LIMITED RELEASE
Created and launched an original Slayer consumer-product line across packaging, ecommerce, motion, and social.
Developed raised UV, foil stamping, PMS matching, and individually numbered label treatments.
Built a coordinated launch across product photography, digital advertising, email, social media, and video.
Generated collector demand through limited-edition numbering, specialty finishes, and campaign storytelling.
FROM IDEA TO
EXECUTION.
I help brands transform ideas into campaigns, products, and experiences through motion design, branding, digital production, and creative direction.
​
LET'S BUILD SOMETHING PEOPLE REMEMBER.