top of page
slayer01.jpg
Black.png

SLAYER
HOT SAUCE

BRANDING + PACKAGING + MOTION + DIGITAL

Branding, packaging, motion graphics, and launch campaign creative for the officially licensed Slayer Hot Sauce product line.

YEAR
2026
ROLE
Creative Director
CLIENT
Slayer / Coney Island Saucery
DELIVERABLES
BRANDING, PACKAGING, MOTION, DIGITAL CAMPAIGN, SOCIAL

OVERVIEW

VISUALS

MOTION

RESULTS

OVERVIEW

BRINGING AN ICON
TO THE TABLE.

Bringing Slayer's iconic visual identity into the world of consumer products required far more than applying a logo to a bottle. The project combined creative direction, packaging design, motion graphics, audio design, and launch campaign development to create a product experience that felt authentically Slayer. 


Custom print techniques including raised UV, metallic foil stamping, PMS color matching, and variable-data bottle numbering transformed the sauces into collector-focused releases, while motion content, sound design, and social assets extended the experience across digital channels. Working alongside licensing partners, printers, and production vendors, the project spanned concept development through final launch execution.

VISUALS

SlayerHero.jpg
1280x768.jpg
label_look_opt.jpg
hellAwaits_WOOZIE_FINAL_opt.jpg

SPECIALTY LABEL FINISHES

MOTION

LAUNCH CAMPAIGN

Motion graphics and product-focused campaign content developed for digital advertising, email, and social rollout.

SOCIAL MEDIA SPOT

Short-form promotional content created to build engagement, awareness, and product demand.

RESULTS

OFFICIALLY LICENSED PRODUCT LAUNCH
PREMIUM COLLECTOR PACKAGING
MULTI-CHANNEL CAMPAIGN SYSTEM
SOLD-OUT LIMITED RELEASE
Created and launched an original Slayer consumer-product line across packaging, ecommerce, motion, and social.
Developed raised UV, foil stamping, PMS matching, and individually numbered label treatments.
Built a coordinated launch across product photography, digital advertising, email, social media, and video.
Generated collector demand through limited-edition numbering, specialty finishes, and campaign storytelling.
NEXT >

FROM IDEA TO
EXECUTION.

I help brands transform ideas into campaigns, products, and experiences through motion design, branding, digital production, and creative direction.

​

LET'S BUILD SOMETHING PEOPLE REMEMBER.

CONNECT

AVAILABLE FOR
NEW OPPORTUNITIES.

718.490.9916

Staten Island, NY

> LET'S WORK TOGETHER
bottom of page