Developed and produced promotional content for Ricky's Smokes Let's Go Hot Sauce, inspired by Ricky's love of convenience store food throughout the Trailer Park Boys series. The campaign concept centered around the sauce's positioning as the perfect companion for gas station cuisine, featuring product demonstrations across a variety of convenience store foods. Responsibilities included concept development, script writing, storyboarding, filming, editing, motion graphics, audio design, and voice-over talent management. Live-action footage was combined with visual effects in After Effects, including custom smoke simulations and character-driven storytelling, to create a campaign that authentically reflected the humor and personality of the franchise.